THE CROSS-CULTURAL INSIGHTS LAB

The Cross-Cultural Insights Lab is a global centre for understanding how culture shapes environmental and climate action. By better understanding practices, mindsets and behaviours of cultural and place based constituencies the lab is able to provide a compass on how to more effectively reach, inspire and mobilise multicultural constituencies. The 3 key pillars of the lab are:

Culturally Informed Research

We generate social and behavioural insights into how communities connect with environmentalism, including testing climate messaging, and what drives or repels the appetite for action.

Lived Experience Wisdom

We listen to the lived experience of campaigners and community leaders on the frontlines of change with the same vital understanding as those not yet engaged. The wisdom of both allows us to see clearly the kinds of bridges that need to be built.

Practical Tools

We produce practical tools to help campaigns, policies, and public initiatives speak to culturally diverse audiences. Written in plain language, these tools are for sector pratitioners as much as they are for community members to want to be more efefctive.

LAUNCHING IN MID 2026

In the meantime contact: research@multiculturalleadership.org for more information